Entering new markets and new channels is never easy. It takes research, planning, strategy, and hustle. It requires a roadmap that guides your company and keeps it laser-focused.

How we can help:

Working collaboratively with your team, we help you develop a Strategic Marketing Plan that includes:

» Extensive research on the competitive landscape and market opportunity, size, growth and trends.

» Customer segmentation and analysis (understanding the needs and wants of target buyers is critical)

» Creation of key value propositions and assistance with branding and positioning.

» Development of appropriate marketing strategies-- PR, advertising, SEO/SEM, social networking,
    viral tactics, etc.-- all designed to reach customers in a capital-efficient manner.

In addition to the written, guiding document, our Strategic Marketing Plans often include:

» Toolkits and analytical frameworks such as Marketing Mix Matrix (product, price, place, & promotion),
    a SWOT analysis, and various customer & market validation programs.

» A financial model and budget showing forecasted expenses and expected returns.

» A PowerPoint slide deck used to present the idea and gain management or board buy-in. .

Who Needs It:
» Startup companies who are moving beyond beta sales and seeking to grow rapidly.
» Established companies looking to enter new markets or new channels of distribution.
» Established companies seeking to extend and improve their marketing-focused business models.

Benefits:
» Provides deep insight into the market and competitive environment.
» Focuses the company on the most appropriate and attractive opportunities.
» Lays out an efficient game-plan for reaching and securing customers in a cost-effective manner.

Contact us today to learn how we can help. We look forward to working with you.